PCWorld Magazine
Editorial Topics | Creative Specs
Ad Close Calendar
| Month | Ad Close/ Material Due |
Newsstand On-sale |
|---|---|---|
| JAN | Thu Nov-1-2012 | Tue Dec-11-2012 |
| FEB | Thu Dec-6-2012 | Tue Jan-15-2013 |
| MARCH | Fri Jan-4-2013 | Tue Feb-12-2013 |
| APRIL | Fri Feb-8-2013 | Tue Mar-19-2013 |
| MAY | Fri Mar-8-2013 | Tue Apr-16-2013 |
| JUNE | Fri Apr-5-2013 | Tue May-14-2013 |
| JULY | Fri May-3-2013 | Tue Jun-11-2013 |
| AUG | Fri May-31-2013 | Tue Jul-9-2013 |
| SEPT | Fri Jul-5-2013 | Tue Aug-13-2013 |
| OCT | Fri Aug-2-2013 | Tue Sep-10-2013 |
| NOV | Fri Sep-6-2013 | Tue Oct-15-2013 |
| DEC | Fri Oct- 4-2013 | Tue Nov-12-2013 |
Editorial Topics
May 2013
101 Great Websites You’ve Never Heard Of
Turn Your Flash Drive Into a Portable PC Survival Kit
The Dirty and Dangerous Side of Tech
Great Games for Any Age
June 2013
The 21 Worst Tech Habits and How to Fix Them
Coolest Windows 8 Peripherals
Weirdest, Wildest Security Exploits
July 2013
Best Free Stuff
Our annual roundup of the finest no-cost software, apps, and Web services.
August 2013
Speed Showdown: Which Wireless Networks Are Fastest?
We studied wireless service in 13 U.S. cities to find out which companies are delivering on promised speed boosts.
September 2013
Fix It Fast
These quick troubleshooting tips from our experts will help you accelerate system boots, ditch sneaky malware, solve networking nightmares, and more.
October 2013
Security Threats You Don’t Know About
Constantly evolving techniques let the bad guys stay a step ahead of security software. Get our advice on how to thwart the latest threats.
November 2013
Great Timesavers
Fly through your daily tasks with these proven productivity boosters.
December 2013
Holiday Hardware Buying Guide
Choose the best gear for the tech enthusiasts on your gift list.
Creative Specifications
Physical Specifications, Run of Book (ROB)
Trim Size: 7.875” x 10.5”
Printing Process: Web Offset, SWOP
Binding Method: Perfect
Line Screen:150 dpi
Total Ink Coverage: Not to exceed 300%
Mechanical Requirements
| Fractionals | Width | Height |
|---|---|---|
| 2/3 vertical | 4.562″ | 10″ |
| 1/2 horizontal spread | 15.25″ | 4.75″ |
| 1/2 horizontal | 6.875″ | 4.75″ |
| 1/2 vertical | 3.312″ | 10″ |
| 1/3 vertical | 2.187″ | 10″ |
| 1/3 square | 4.562″ | 4.75″ |
(No bleed on fractional ads.)
| Full Page | Width | Height |
|---|---|---|
| Live Area | 7.375″ | 10″ |
| Trim Area | 7.875″ | 10.5″ |
| Bleed Area | 8.125″ | 10.75″ |
(Live matter not intended to bleed should extend 0.25″ from the trim.)
| Spread | Width | Height |
|---|---|---|
| Live Area | 15.25″ | 10″ |
| Trim Area | 15.75″ | 10.5″ |
| Bleed Area | 16″ | 10.75″ |
(Live matter not intended to bleed should extend 0.25″ from the trim.)
Total gutter width 0.75″ = 0.25″ (from live to trim) + 0.125″ grind-off x 2 (pages).
Reminders When Preparing Files
Please avoid the most common errors in client PDF files by submitting PDF/X-1a certified files. Native applications are NOT accepted for run-of-book ads.
- Files should be compliant with the PDF 1.3 Specification (PDF/X-1a:2001 with output intent CGATS TR001).
- Images must be hi-res (minimum 300 dpi), CMYK or grayscale color space. Please flatten all transparencies using the high resolution transparency flattener setting.
- All art is to be within live area (at least 1/4″ from trim).Provide 1/8″ beyond trim on all sides for bleed.
- Please include all printer’s marks and color bars in file. All marks should be 1/4″ outside trim
- Label your files clearly with the following:
ADVERTISER name, MAGAZINE name, ISSUE DATE
e.g. Advertiser_PCW_July09.sit.
Shipping Address:
PCWorld Production, Attn: Ad Traffic
501 Second Street, 5th Floor
San Francisco CA 94107
Ph: (415) 267-1716
E-mail:
ad_traffic@pcworld.com
E-mail attachments must not exceed 10MB. When larger, send files via our FTP site.
FTP Information
Host: ftp.pcworld.com
User ID: pcwadsin
Password: oktoprint
Hard Copy and Proofs
One SWOP color proof with color bars is recommend. PCWorld Magazine prints according to SWOP standards.
Please provide a proof printed from the final digital file based on SWOP specifications. Only CMYK process colors are used. PMS, Lab, or RGB colors will be converted to CMYK which may result in color shifts. PCWorld is not responsible for the outcome of the ad unless a SWOP proof is provided.
For Assistance, Contact:
Nancy Jonathans, (415) 267-1716
ad_traffic@pcworld.com
