Macworld Magazine
Editorial Topics | Creative Specs
Close Date Calendar
| Month | Ad Close/ Material Due |
Newsstand On-sale |
|---|---|---|
| JAN | Fri Oct-26-2012 | Tue Dec-4-2012 |
| FEB | Tue Nov-27-2012 | Tue Jan-8-2013 |
| MARCH | Wed Jan-2-2013 | Tue Feb- 5-2013 |
| APRIL | Fri Feb-1-2013 | Tue Mar-12-2013 |
| MAY | Fri Mar-1-2013 | Tue Apr-9-2013 |
| JUNE | Fri Mar-29-2013 | Tue May-7-2013 |
| JULY | Fri Apr-26-2013 | Tue Jun-4-2013 |
| AUG | Fri May-24-2013 | Tue Jul-2-2013 |
| SEPT | Fri Jun-28-2013 | Tue Aug-6-2013 |
| OCT | Fri Jul-26-2013 | Tue Sep-3-2013 |
| NOV | Fri Aug-30-2013 | Tue Oct-8-2013 |
| DEC | Fri Sep-27-2013 | Tue Nov-5-2013 |
Editorial Topics
May 2013
Mac Troubleshooting
iOS Tips
Build a Better Mail Client
June 2013
Workflows and Setups
How do Mac users actually do what needs to be done? We profile five clever workflows for processing monthly bills paperlessly, wrangling email, managing meeting notes, and more. Plus: Six cool hardware setups for different kinds of users.
July 2013
The Apple Home
How to set up a home-wide, Apple-based entertainment system, so every family member and every room can share the same music and video.
August 2013
The iPad at Work
Every month, it’s getting easier and easier to use your iPad as your only work machine. We profile the software and other tools that are making this possible.
September 2013
Mac Gems
Our annual round-up of the best in low-cost/high-value software for the Mac.
October 2013
iPad @ Work
November 2013
20 Best Apps
December 2013
Our Annual Gear Guide
Note: All Editorial plans subject to change. Editorial calendars are normally only solidified one month in advance.
Creative Specifications
Physical Specifications, Run of Book (ROB)
Trim Size: 7.875” x 10.5”
Printing Process: Web Offset, SWOP
Binding Method: Perfect
Line Screen: 150 dpi
Total Ink Coverage: Not to exceed 300%
Mechanical Requirements
| Fractionals | Width | Height |
|---|---|---|
| 2/3 vertical | 4.675″ | 9.575″ |
| 1/2 horizontal | 7.25″ | 4.75″ |
| 1/3 vertical | 2.27″ | 9.575″ |
| 1/4 square | 3.5″ | 4.75″ |
(No bleed on fractional ads.)
* These ads will always appear on the lower half of the page.
| Full Page | Width | Height |
|---|---|---|
| Live Area | 7.375″ | 10″ |
| Trim Area | 7.875″ | 10.5″ |
| Bleed Area | 8.125″ | 10.75″ |
(Live matter not intended to bleed should extend 0.25″ from the trim.)
| Spread | Width | Height |
|---|---|---|
| Live Area | 15.25″ | 10″ |
| Trim Area | 15.75″ | 10.5″ |
| Bleed Area | 16″ | 10.75″ |
(Live matter not intended to bleed should extend 0.25″ from the trim.)
Total gutter width 0.75″ = 0.25″ (from live to trim) + 0.125″ grind-off x 2 (pages).
Reminders When Preparing Files
Please avoid the most common errors in client PDF files by submitting PDF/X-1a certified files. Native applications are NOT accepted for run-of-book ads.
- Files should be compliant with the PDF 1.3 Specification (PDF/X-1a:2001 with output intent CGATS TR001).
- Images must be hi-res (minimum 300 dpi), CMYK or grayscale color space. Please flatten all transparencies using the high resolution transparency flattener setting.
- All art is to be within live area (at least 1/4″ from trim). Provide 1/8″ beyond trim on all sides for bleed.
- Please include all printer’s marks and color bars in file. All marks should be 1/4″ outside trim.
- Label your files and disks clearly with the following:
ADVERTISER name, MAGAZINE name, ISSUE DATE
e.g. Advertiser_Macworld_July09.sit
Shipping Address:
Macworld Production Department
501 Second Street, 5th Floor
San Francisco CA 94107
Ph: (415) 243-3511 Fax: (415) 243-3543
E-mail:
ad_traffic@macworld.com
E-mail attachments must not exceed 10MB. When larger, send files via our FTP site.
FTP Incoming
FTP Host: transfer.macworld.com
User ID: drop-folder
Password: drøpm3 (note: that’s a zero)
Hard Copy and Proofs
One SWOP color proof with color bars is required. Macworld Magazine prints according to SWOP standards.
Please provide a proof printed from the final digital file based on SWOP specifications. Only CMYK process colors are used. PMS, Lab, or RGB colors will be converted to CMYK which may result in color shifts. Macworld is not responsible for the outcome of the ad unless a digital SWOP proof is provided.
For Assistance, Contact:
Tamara Gargus, Prepress Manager, (415) 243-3511,
ad_traffic@macworld.com
