In the digital world, great content lies at the center of every great interaction. Nothing drives audience perception, engagement, and conversion like authoritative, expert content backed by intelligent data. At Content Works, we work tirelessly to understand the tech marketplace and the minds that live within it.

Content Works is IDG Consumer & SMB’s industry-leading marketing services group. Led by former PCWorld executive editor Robert Strohmeyer, we bring the best practices of tech editorial to the cutting edge of digital marketing. Our market-tested products — from custom articles, infographics, and videos to innovative social outreach programs — deliver meaningful, measurable results for tech brands.

What We Do:

Articles crafted by industry veterans who know tech and know how to speak to your customers.

Infographics to drive awareness and influence with powerful social engagement.

Videos produced in our in-house studio, from high-impact pre-roll to in-depth features and live shows.

FuseBox article packages reaching audiences across multiple modes of learning with video and infographics integrated into compelling article text.

Social Outreach programs to drive engagement with hard-to-reach audiences.

Lead generation and lead nurturing through highly targeted content strategies.

See our work »