TechHive Fuels Up on Car Tech Coverage through Partnership with Edmunds.com

The consumer tech site, from the publisher of PCWorld and Macworld, forges a partnership with car-shopping resource Edmunds.com to expand car tech coverage.

TechHive, the newest consumer tech media brand from IDG, has struck a partnership with popular car-shopping resource Edmunds.com to expand its car tech coverage and help its audience find their automotive sweet spot.

“Automakers realize that today’s drivers want cars that work well with their personal technology,” notes Jason Snell, SVP, Editorial Director for IDG Consumer & SMB, the division that manages TechHive. “As important as smartphones, tablets, and always-on Internet connections have become to all of us, it’s become far more important for our cars to fit into our digital lives.”

IDG Consumer & SMB Sees Ad Performance Rise with Redesigned HTML5/Responsive Sites

PCWorld, Macworld, and TechHive, get a big boost in click-through rates with high-impact ad placements.

Two months after the launch of redesigned HTML5/responsive websites, IDG Consumer & SMB is seeing encouraging results from its changes to PCWorld.com and Macworld.com, along with newly launched site TechHive.com. Overall, ad placements are delivering an average click-through rate (CTR) around 80% higher than pre-redesign levels.

IDG Consumer & SMB’s sites are also performing well against industry benchmarks. Ad units scheduled as run-of-site are delivering an average 0.38% click-through rate, compared to the tech industry average of 0.11% (MediaMind Global Benchmarks 2012). All three sites have better than average click performance with content and user targeting as well.

PCWorld and TechHive Pick Top 100 Products in Time for Holiday Gifts

Mobile and home entertainment products dominate list topped by Windows 8

SAN FRANCISCO–(BUSINESS WIRE)–With big technology launches and announcements now on par with blockbuster movie premiers and red carpet galas, tech fans were treated to their fair share of pageantry and promenading from the likes of Apple, Microsoft, Google, and many others this year. The experts at PCWorld and TechHive took a look back at 2012 to rank the 100 Best Products that made the biggest impact, and have released their list just in time for the holidays.

IDG Consumer & SMB Launches TechHive.com; Redesigns Macworld and PCWorld sites

Next generation of IDG’s consumer brands built on sleek, HTML 5 publishing platform delivering engaging content across all screens

San Francisco, CA – October 1, 2012 – IDG Consumer & SMB (www.idgcsmb.com), home to trusted tech media brands Macworld and PCWorld, announced today the launch of TechHive.com. Created by a team both passionate and expert on consumer technology, TechHive offers analysis, insight, and conversation to an audience of enthusiasts who build their lives around technology. 

Former Wired Editor Joins IDG Consumer & SMB as Editor of PCWorld

Jon Phillips leads PCWorld editorial team during brand refresh and website redesign

SAN FRANCISCO–(BUSINESS WIRE)–IDG Consumer & SMB (IDGCSMB), publisher of PCWorld, Macworld, and TechHive, has made an important addition to its editorial team, hiring accomplished tech editor Jon Phillips as editor in chief of PCWorld.

“We were looking for an expert tech journalist with brand leadership experience and a passion for the PC ecosystem. Jon brings that and more”