PCWorld helps you navigate the PC ecosystem to find the products you want and the advice you need to get the job done.
PCWorld is the established leader for news, reviews, and insight on the PC ecosystem. We focus on how to get the most out of your PC, for business, home and even play. Covering everything from ultrabooks to servers, from Windows 8 to virtualization, PCWorld reaches a savvy and discerning audience looking for trusted, expert advice. This trust is underscored in the weight marketers give our reviews and in-depth studies, touting our findings in national ad campaigns. Across print, online, mobile, and social, PCWorld continues to innovate, delivering value to our audience in new and meaningful ways. PCWorld publishes a growing list of helpful Superguides and How-to books. PCWorld is also available in a custom app for the iPad called PCWorld Daily.
PCWorld Audience Demographics
|Adult 18 to 34*||45%|
|I am enthusiastic about consumer electronics and digital services**||80%|
|My friends and family usually come to me for advice on computers, technology and consumer electronics**||79%|
|I am among the first of my friends/colleagues to try new technology and new technology products**||57%|
|I know more about computers and technology than most other people I know**||80%|
|Work in IT/Tech role**||32%|
|Any Technology Purchase Involvement at work**||62%|
|Business Decision Maker (IT or not)**||34%|
|Company size 1 to 499**||65%|
Plan to Buy, next 6 months*
|Involved in purchase of laptops for work||42%|
Source: *ComScore (2012), **IDG Consumer & SMB Audience Profile (2012)