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Leading Tech Brands

For the love of tech!

For those who have made the tech they love an active part of their lives, our popular tech brands combine a passion for technology and focused expertise to deliver the insight and information they crave.

» 17.5 million monthy unique users online

» 4.5 million monthly print readers

» 2 million monthly unique mobile users

Source:Omniture SiteCatalyst Dec 2011, IntelliQuest Consumer Doublebase study

PCWorld is the established leader for news, reviews, and insight on today’s most actively considered technology. It’s one thing to have 29 years of brand equity, but another to stay relevant, connected, and credible through the vast changes in the tech landscape. Our expertise is in core tech categories including: laptops, smartphones, business, security, cameras, printers, HDTVs, and more. PCWorld reaches a savvy and discerning audience looking for trusted, expert advice. This trust is underscored in the weight marketers give our reviews, touting our findings in national ad campaigns. Across print, online, mobile, and social, PCWorld continues to innovate, delivering value to our audience in new and meaningful ways.

PCWorld publishes a growing list of helpful Superguides and How-to books. PCWorld is also available for BlackBerry users in a custom app, and coming soon on the iPad with PCWorld Daily.

Meet the PCWorld Editors »

Browse PCWorld Superguides»

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» 7.3 million monthy unique users online

» 1.5 million monthly print readers

» 691,000 monthly unique mobile users

Source:Omniture SiteCatalyst Dec 2011, IntelliQuest Consumer Doublebase study

Macworld knows Apple. We also know why ever-increasing numbers of consumers love them. Year after year, they challenge our assumptions and continue to delight us. Since we have spent decades covering Apple products, we have unmatched perspective and definitive expertise. We are the first with reliable breaking news, have the latest tips and how-to’s, and deliver in-depth reviews that reveal the answers everyone’s dying to know. Whether you’re a Mac die-hard or an iPad newbie, Macworld helps you get the most out of living the Apple life.

Macworld is also IDG’s leader in trailblazing new platforms and media formats. With apps on both iPhone and iPad and a premium website subscription offering, our products aim to satisfy the hunger of a passionate and loyal audience. Macworld Superguides ebooks are also best-selling sources of Apple wisdom and education.

Meet the Macworld Editors »

Browse Macworld Superguides »

Follow Macworld

Innovative Marketing Services

Brand Building with Content!

We know what every marketer is after: a customer who loves their brand. The best way to build a relationship with those customers is with content. Tech buyers are smart. They can see a hard sell coming a mile away. Insightful, engaging content makes a stronger connection. Our marketing services are all built on, and revolve around, expert, relationship-building technology content.

Content Works

Launched in June 2010, Content Works is the custom content division of IDG Consumer & SMB. Our Mission: To harness the expertise of PCWorld and Macworld, creating powerful content for our marketing partners that educates, motivates, and inspires their next customers.

Our team, directed by former PCWorld Executive Editor Robert Strohmeyer, encompasses world-class technology editors and writers, video producers, seasoned sales professionals, and expert program development, management, and delivery staff. Content Works is the most dynamically growing area of IDG Consumer & SMB.

Content Works programs are carefully tailored to meet the specific goals of our partners. No two programs are ever the same. Our vision and expertise have resulted in successful marketing programs for some of the world’s largest and most respected technology companies, including Amazon, AMD, Cisco, Intel, Microsoft, Samsung, and Sprint. We’re proud to offer Content Works as a trusted, full-service partner for virtually all strategic communications.

Contact Robert Strohmeyer at rstrohmeyer@idgcsmb.com

See Examples »

Social Impact

The Social Web is alive and thriving. From Facebook and Twitter to focused blogs and meme-engines, there is conversation happening everywhere, about everything. Technology is often one of the hottest, most-trending topics.

Raising your brand's share of conversation on the social web is now a marketing imperative, and we have the tools and experience to do just that.

We've developed a process for listening and analyzing the conversations happening across the Social Web about your brand. With a solid picture of the opportunities and challenges you face we can employ any of several solutions on your behalf.

With Influencer Outreach we identify influential bloggers in areas relevant to your products & brand and engage them to contribute to the social conversation on your behalf.

Community Threading is an advanced method of finding the most topically active and relevant communities then engaging daily with participants on the your behalf.

We're happy to discuss your Social Marketing goals and needs and find ways we can help you tap this treasure trove of brand-building goodness!

Contact Robert Strohmeyer at rstrohmeyer@idgcsmb.com

Audience Aim

Make your marketing campaign work smarter by seeking out in-market buyers and moving them closer to a purchasing decision. Our valuable audiences can only be retargeted by working directly through IDG Consumer & SMB. We offer extremely efficient ways to scale your reach to your desired target.

Use Buyer Behavior to target users over 20 product verticals including Laptop, Desktop, Smart Phone, Tablet & Printers. Layer on over 10,000 Targeted Demographic filters including Age, Income level, Job Title &  Hobbies. Then reach those targets with your message across our turn-key network of partners including our group of content-rich tech brands, IDG TechNetwork and the Google Ad Exchange.

Contact us to learn more about how we can implement Audience Aim for your brands.

Ad Solutions

Our audience looks to us for information on the hottest and newest technology. Often, that can come in the form of traditional advertising. Amongst relevant content, your ads stand a better chance of making a connection.

We offer several standard IAB units across our websites. We also have many sponsorship and custom site integration opportunities available seasonally and throughout the year. Engage and deliver in-depth content with custom, rich-media advertising that's turn-key for you.

Our mobile offerings are robust and valuable, reaching a highly prized demographic. We offer standard and custom opportunities on smartphone and tablet websites, as well as unique app sponsorships.

Of course, our beginnings were in print, and our PCWorld and Macworld magazines continue to thrive. Advertisers continue to see results from our loyal and influential print audience.

Please don't hesitate to contact us about how we can implement an ad program for you.

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Get in touch

Main: (415) 243-0500

Email: info@idgcsmb.com

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PCWorld Editors »

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Macworld Editors »

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